About us
VYB was born at the intersection of ambition and expression.
Started by two 18-year-old entrepreneurs, VYB is more than just a clothing brand—it’s a reflection of a generation that thinks differently, moves fast, and creates its own path. We didn’t come from fashion backgrounds or big industries. We came from ideas, energy, and the drive to build something real.
Our passion lies in two worlds that naturally connect:
On one side, streetwear culture—raw, expressive, and constantly evolving. It’s where identity meets style, where what you wear says who you are without speaking.
On the other, modern entrepreneurship—young minds building from scratch, challenging norms, and making premium experiences more accessible.
VYB brings these two together.
We design clothing that carries the edge of street culture while maintaining the quality and detail of premium fashion. At the same time, we’re committed to keeping our products affordable, because we believe style shouldn’t be limited by price.
For us, it’s not just about selling clothes—it’s about building something that represents:
- Creative freedom
- Smart hustle
- Accessible premium
Every piece is part of a bigger idea: that you don’t need to wait to start, and you don’t need to overspend to stand out.
VYB is for those who create their own vibe—and wear it with confidence.
Everything is designed.
Few things are designed well.
Meet our team
Dedicated fashion experts driving our success
Rutva Goyal
Creative Director & Co-Founder
As the Creative Director of VYB, Rutva leads the brand’s vision, design, and identity. Every collection starts here—from ideation to execution—ensuring each piece reflects the bold, expressive nature of streetwear.
Beyond design, Rutva is deeply involved in shaping the brand’s voice, visuals, and overall aesthetic, making sure VYB stays authentic, relevant, and true to its roots.
Megha Khurana
Operations & Strategy Lead & Co-Founder
As the Operations & Strategy Lead of VYB, Megha drives the engine behind the brand. From sourcing and production to pricing and growth, they handle everything that turns creative ideas into real products.
Megha ensures that VYB maintains its promise of premium quality at accessible prices, while building a strong, scalable foundation for the future.